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Practice What You Preach

In the early stages of the proposed Vice Media and Vogue Magazine collaboration, I had the oppurtunity to pitch a documentary that mixed my love for telling interesting stories with my love for streetwear. Practice What You Preach was a documentary about a streetwear brand called Pervert that died 4 years into its existense after the owner joined a cult. The documentary would cover the brands short history, interviewing streetwear heavyweights that used to work for the brand as well as the people who were inspired by the clothes and culture created by Pervert.

Project Roles
Creative Director
Vice Media
Creative Direction, Creative Research
Branded Content
Project Industries
Advertising, Fashion
Practice What You Preach
Practice What You Preach