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The Safe Embrace

Michelin is there to protect you and your loved ones when you encounter dangerous situations on the road. I helped come up with the idea with (CW) Kenton McRae and created the comps, with the direction of (Sr. AD) Deniz Marlali and (ECD) Josh Tavlin, that helped sell in the idea and guide the photographer. I moved away before the ads were produced.

Project Roles
Art Director
Company
TBWA\CHIAT\DAY
Skills
Art Direction, Compositing, Conceptual, Design
Media
Billboards, Magazines
Project Industries
Automotive
The Safe Embrace
The Safe Embrace
The Safe Embrace
The Safe Embrace
The Safe Embrace
The Safe Embrace
Collaborators