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Colorado HealthOP Rebrand & Campaign

This project started with research into the health insurance experience, and an analysis of the brand and their reason to exist. It evolved into their manifesto which was "designed to be different." From there the team developed the messaging platform which was dubbed "believe it." The design direction was framed as irreverant-formality and was obviously fun to play with. The rebrand involved polishing their existing logo, creating an entirely new look and feel for the overall brand and applying that to all of their materials from the envelope you recieve their policies in to the mobile-friendly website. The next phase of the project was the integrated campaign with digital, print, outdoor and TV. We worked with letterer Drew Melton on the illustrated headlines.

Project Roles
Art Director, Designer
Company
Cactus
Skills
Art Direction, Conceptual, Design
Media
Advertising, Brand Identity, Branded Content, Branding
Project Industries
Health/Pharma
Colorado HealthOP Rebrand & Campaign
Colorado HealthOP Rebrand & Campaign
Colorado HealthOP Rebrand & Campaign
Colorado HealthOP Rebrand & Campaign