Branding & Experiential Marketing for Shop Awadh
I envisioned and directed all the branding - in terms of voice, logo, values and color scheme. After directing the creation for all marketing materials, I conducted a Pop Up event in NYC for the niche clothing brand. We sent out paid ads, created specialized invites, and worked with our influencer network to organically produce a variety of reshares from trend setters in NYC. The event had a sponsored caterer, an additional brand, and was attended by 120+ people.
- Project Roles
- Content Strategist, Creative Director, Event Producer
- Shop AWADH
- Creative Direction, Event Management, Marketing Strategy, Social Media Strategy
- Brand Identity, Events, Social Media Content, Social Media Copy
- Project Industries