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MonsterMortgage.ca | BANKS SAY NO.
Some spots I oversaw creatively with a young talented team, and then directed for an online big-bank-alternative for mortgages in Toronto, called MonsterMortgage.ca. For A/B online testing (which we do real time withj everything we create. We did two versions, for a variable. The first two without branding until the end, and the second two with branding up front. Online, the branded up-front spots performed better. But it's better buried at the end for TV, IMO.
- Project Roles
- Director, Art Director
- Company
- Mass Minority
- Skills
- Creative Direction, Art Direction, Film
- Media
- Advertising, Commercials - Broadcast, Commercials - Video, Television
- Project Industries
- Advertising, Finance
