Okay
MonsterMortgage.ca | BANKS SAY NO.

Some spots I oversaw creatively with a young talented team, and then directed for an online big-bank-alternative for mortgages in Toronto, called MonsterMortgage.ca. For A/B online testing (which we do real time withj everything we create. We did two versions, for a variable. The first two without branding until the end, and the second two with branding up front. Online, the branded up-front spots performed better. But it's better buried at the end for TV, IMO.

Project Roles
Director, Art Director
Company
Mass Minority
Skills
Creative Direction, Art Direction, Film
Media
Advertising, Commercials - Broadcast, Commercials - Video, Television
Project Industries
Advertising, Finance
MonsterMortgage.ca | BANKS SAY NO.