MonsterMortgage.ca | BANKS SAY NO.

Some spots I oversaw creatively with a young talented team, and then directed for an online big-bank-alternative for mortgages in Toronto, called MonsterMortgage.ca. For A/B online testing (which we do real time withj everything we create. We did two versions, for a variable. The first two without branding until the end, and the second two with branding up front. Online, the branded up-front spots performed better. But it's better buried at the end for TV, IMO.