Stonemill Bakehouse | NOT THIS, THAT.

Some simple new work for Stonemill Slow Crafted Bakehouse, in Canada. Natural fermentation was the focus of these videos. Like everything we do, this was iterative, not just interactive. We did a super-shoot of content and asset collection, then played with variables, formats and duration, for data and results. Below are some broadcast :15's in 16:9 and some vertical social ad units, in 9:16. More type, no VO. On the broadcast versions, I did the VO too. Like I've said before, artisits with multiple hats while once frowned upon, is now essential.