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Money Penny

With voice technology becoming more viable, Bank of America tasked my team to overhaul their mobile app experience. Enter project: MoneyPenny, a new app concept with integrated voice functionality to improve usability and increase engagement. After a complete IA and UX overhaul, we developed a completely new UI structure that allowed for both traditional touch navigation as well as a voice assistant overlay. While BofA eventually chose to move in a different direction, a lot of our work and thinking influenced the final integration of AI-powered chatbot “Erica” into the mobile app experience.

Project Roles
Creative Director, Creative Technologist, UI Designer
Company
Bank of America
Skills
Art Direction, Information Architecture, Interaction
Media
App Design, UI Design, UX Designs
Project Industries
Finance, Technology
Money Penny