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Find your Bob

Accountemps needed to refresh their beloved “Bob" radio campaign for a new generation and a new media landscape. We took a well-worn character and elevated him into an office legend to catapult brand awareness and services revenue. To highlight the Accountemps candidate value, we created a relatable campaign that showcased office culture, relationships, and personality. The campaign resolved with a series of mockumentary-style videos. Their delivery of earnest, universal, and often hilarious—praise of “Bob” revealed the relatable comedy of the mundane.

Project Roles
Art Director, Creative Director, Strategist
Company
Robert Half
Skills
Art Direction, Conceptual, Creative Strategy
Media
Advertising, Commercials - Broadcast
Project Industries
B2B
Find your Bob