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Bazooka Bubblegum Rebranding, Bazooka TV, and Wincredible Sweepstakes

When Bazooka Bubblegum lost it's POP, I played a key role in creating the web, digital and packaging content for the rebranding that made the brand stick again. Wearing multiple hats as the Director of Content of Flint & Steel, I created, wrote, produced and co-directed the programming for 7 channels, 13 unique shows and 100's of hours of original programming for BAZOOKA TV - a cornerstone of Bazooka's rebranding effort. The content is hardwired with unlocks, mash-ups, upgrades, prizes, and more - all requiring the entry of unique codes found on Bazooka comics. This new digital platform is transforming Bazooka's 450 million comics in circulation into an irresistible format for consumers, retailers and partners alike. Did it drive sales? Humbly, the results were mind-blowing.

Project Roles
Content Producer, Copywriter, Director, Producer, Set Designer
Flint & Steel
Broadcast, Carpentry, Cat Herding, Children, Comedy, Commercial, Conceptual, Content Management, Content Writing, Copywriting, Creative Direction, Creative Strategy, Editing, Entertainment, Game Design, Lighting, Maintaining Schedules, Management of Teams 20+, Managing Budgets, Music, Post-Production, Producing, Project Management, Scripting, Wrangling - Creatives
Brand Identity, Branded Content, Comics, Commercials - Broadcast, Social Media Content, Websites
Project Industries