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AMC - Turn

How do you convert potential viewers of AMC’s Revolutionary War drama “TURN” into enthusiasts? We drew parallels between the issues of the Revolutionary War and the fractured climate of 2016’s presidential contest, of course. Our insight; that key issues like Taxes, Gun Control and Immigration were as heated during George Washington’s time as they are today convinced us to bring the original “George Dubyah” into the presidential race. We created a full-fledged campaign site featuring our first president’s stance on critical issues; a national online vote; tracking how G.W. fares against the current candidates; digital campaign materials and more. We also created wrapped campaign buses and coordinated a live “Town Hall“ event with TURN’s Washington going up against former real-life candidates - Mike Huckabee (R-AR) and Martin O’Malley (D-MD).

Project Roles
Copywriter, Creative Director
Company
Flint & Steel
Skills
Conceptual, Content, Copywriting, Management of Teams 1-10, Producing
Media
Commercials - Broadcast, Social Media Content, Unscripted TV
Project Industries
Entertainment