Separated at Birth
Mitsubishi needed to differentiate their Outlander and Outlander Sport while touting their industry-leading safety features. So we positioned them as CUV siblings that get adopted by families as unique as the cars themselves.
- Project Roles
- Art Director, Copywriter, Creative Director
- Company
- Mitsubishi
- Skills
- Art Direction, Commercial, Conceptual, Copywriting, Scripting
- Media
- Commercials - Broadcast
- Project Industries
- Automotive
