Apple Pay Holiday

Because the holidays are always go-go-go, people often look for ways to save on time (and stress). That’s where Apple Pay comes in. We wanted to remind consumers that the simplest and fastest way to get holiday gifting done is already in their pocket. And to incentivize new Apple Pay users, we offered exclusive deals at the places they’re already shopping.

I worked with art directors, designers, junior creative and senior leaders to help Apple Pay's first holiday campaign come to life.