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IN THE NAME OF THE MAMBA

For years, millions wore Kobe’s name on their backs. This year, he wore theirs. IN THE NAME OF THE MAMBA is an Instagram activation that tribute to Kobe Bryant retired in 2016. We created a digital illustration of Kobe Bryant shooting moment but without his name on the jersey. We then asked the fans to share it on their Instagram and tag the missing name with their name on the jersey and say the words that tribute to Kobe.

Project Roles
Art Director, Creative Director
Company
BBH
Skills
Creative Direction, Digital, Social
Media
Advertising, Social Media Content
Project Industries
Advertising
IN THE NAME OF THE MAMBA
IN THE NAME OF THE MAMBA