Google - Super Bowl Answers

After looking at a decade worth of Super Bowl search data, we came to one inevitable conclusion: the teams, halftime performers and commercials change year after year. But one thing remains the same every Super Bowl — the questions people ask Google on the day of the Big Game. So, in the spirit of helpfulness, we made a film that answers all those recurring questions before you even have a chance to ask them. We also created a suite of Social assets and interactive stories on IG. The campaign ran in the week leading up to the Big Game. The work was created with Google Brand Studio in collaboration with the great Caleb Jensen and the spot was directed by Calmatic via Prettybird. The spot raked up 9.5 million views on YouTube.