At breakfast, most people are about to fall asleep in their cereal. But Kellogg’s believes it’s where incredible things begin, so we partnered with Disney Parks to make people feel the potential.
We reimagined reading the cereal box—something offering 100% of your RDA of boring—with interactive storybooks that turned breakfast into the beginning of a magical journey.
Each Storybox volume invited families into a differently-themed tale based on Disney Parks rides, and offered a chance to come experience it in person.
On the back of each box, the began with a preview of what was in store, and a chance to experience it at the breakfast table by scanning the package to unlock an interactive digital storybook.
Once unlocked, each storybook brought the in-park stories of Disney Parks rides to life with games and interactive reading that transformed a boring morning into the incredible start Kellogg’s always said it was.
- Project Roles
- The Integer Group
- Augmented Reality, Packaging
- Project Industries
- Packaged Goods