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Samsung Sandbox

Bixby 2.0 was a different kind of AI. An open system with limitless possibilities—nothing like the restrictive 1.0 that developers loathed. To introduce it to a skeptical crowd at the Samsung Developer Conference, we created a film that introduced it as a magical world, open to creativity. The mandatory talking points were dry. We made them even drier.

Project Roles
Leo Burnett
Comedy, Content, Content Writing, Copywriting, Film, Language: English, Scripting
Commercials - Video
Project Industries
Advertising, Technology