Re-imagining the future of museum experiences through AR

BRIEF
Contextualizing artworks within the Tate Britain’s collection by engaging visitors in new ways.

APPROACH
The Mill approached this through augmented reality, re-imagining the future of museums through AR using Spark AR Studio.

IMPACT
Eight interactive artworks developed by The Mill, that will be available to experience for as long as the paintings are featured within The Tate collection.