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Starbucks Cherry Blossom

Our brief was pretty tactical: bring a lot of people in-store to buy Starbucks cherry blossom products. Taking advantage of everyone’s obsession to see cherry blossoms that’s traditionally only available in Japan, we transformed Starbucks stores into sakura groves with the power of AR and made sure the magic of sakura was felt anywhere a Starbucks could be found.

Project Roles
Copywriter
Company
Starbucks
Skills
Copywriting, Conceptual, Scripting
Media
Augmented Reality
Project Industries
Advertising, Augmented Reality, Beverage
Starbucks Cherry Blossom