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Joe Coffee Company – New Brand Identity Launch

After nearly 20 years, Joe Coffee Company crafted a new brand identity for the company. From chocolate wrappers to cafe signs and newsletters to tap handles, I developed the marketing collateral and café hardware for the brand. With a goal of solidifying themselves as New York's neighborhood coffee roaster, we drew on both the new identity as well as parts of the city that spoke to the Joe Coffee brand and life in NYC, leveraging the punchiness of the new typeface, mark usage, and bringing their iconic bench to the forefront.

Project Roles
Art Director, Designer
Company
Joe Coffee Company
Skills
Art Direction, Digital, Packaging Design, Print, Strategy
Media
Branding
Project Industries
Packaged Goods, Retail
Joe Coffee Company – New Brand Identity Launch
Joe Coffee Company – New Brand Identity Launch
Joe Coffee Company – New Brand Identity Launch
Joe Coffee Company – New Brand Identity Launch
Joe Coffee Company – New Brand Identity Launch
Joe Coffee Company – New Brand Identity Launch