222 W80

A ground-up, high-end rental on New York’s Upper West Side — where most residences have a corner view and is packed with an oversized amount of amenities — that breaks the standard of apartment living and establishes “The New Address Code.” The project entailed a full brand identity system, marketing materials, web site, OOO and digital advertising, corporate materials, art direction and photoshoot.

Project Roles
Art Director, Creative Director, Designer
And Partners
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Creative Direction, Creative Strategy
Advertising, Art, Brand Identity, Branding, Briefs, Logos
Project Industries
Advertising, Lifestyle, Luxury, Real Estate
222 W80
222 W80
222 W80
222 W80