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Shock Doctor Interchange

Shock Doctor is the #1 mouthguard in the world. In the summer of 2019, they introduced a new lip guard line — Interchange. This lip guard has the ability to swap front covers, or shields, allowing the football player to showcase all aspects of their play and personality. It’s an unprecedented innovation in the industry, a mouthguard that offers unlimited personalization. Interchange needed the campaign to match. We aimed to grab our customers’ attention utilizing vibrant colors, bold typography, and in-your-face imagery. This would ensure they wouldn’t scroll past us when we came up in their feed.

Project Roles
Art Director, Designer
Shock Doctor
Adobe Illustrator, Adobe Photoshop, After Effects
Branding, E-commerce Platforms, Social Media Content
Project Industries
Shock Doctor Interchange