Starrett-Lehigh brand refresh

Creative lead with team of many through the project. As Starrett Lehigh embarked on a a new expansion and purpose, the brand needed a refresh to reflect the new offering. Together, we built a dynamic strategic positioning with an equally engaging visual identity system that brings what’s inside into the spotlight for Starrett Lehigh — a creative hub with an eye towards the future — and its new street-level retail and event space. The results were record breaking by way of the digital advertising strategy — the highest click rates they had ever seen.