Starrett-Lehigh brand refresh

Creative lead with team of many through the project. As Starrett Lehigh embarked on a a new expansion and purpose, the brand needed a refresh to reflect the new offering. Together, we built a dynamic strategic positioning with an equally engaging visual identity system that brings what’s inside into the spotlight for Starrett Lehigh — a creative hub with an eye towards the future — and its new street-level retail and event space. The results were record breaking by way of the digital advertising strategy — the highest click rates they had ever seen.

Project Roles
Creative Director
And Partners
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Commercial, Conceptual, Content Strategy, Creative Direction, Creative Strategy, Design, Design Strategy, Integrated, Language: English, Retail
Advertising, Brand Identity, Branding
Project Industries
Advertising, B2B, Real Estate
Starrett-Lehigh brand refresh
Starrett-Lehigh brand refresh
Starrett-Lehigh brand refresh