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LQDCELL Shatter x Selena Gomez

The story behind LQDCELL Shatter is in the name: shattering standards. To visually depict this, we incorporated the use of mirrors into the photography, letting a simple prop show the many angles of our brand ambassador, Selena Gomez.

Project Roles
Copywriter
Company
Puma
Skills
Art Direction, Brand Strategy, Copywriting, Creative Direction
Media
Branded Content, Photography, Retail Designs
Project Industries
Advertising, Lifestyle, Retail
LQDCELL Shatter x Selena Gomez
LQDCELL Shatter x Selena Gomez
LQDCELL Shatter x Selena Gomez
LQDCELL Shatter x Selena Gomez
LQDCELL Shatter x Selena Gomez
LQDCELL Shatter x Selena Gomez
LQDCELL Shatter x Selena Gomez