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LQDCELL

To launch PUMA’s new LQDCELL cushioning technology, we created a versatile commercial campaign that spanned a range of footwear product and brand ambassadors like Selena Gomez, Adriana Lima, and Lewis Hamilton. We introduced the new LQDCELL franchise with a tech video that visually described the key benefit: stable cushioning for one strong-as-CELL foam.

Project Roles
Art Director, Copywriter, Creative Director
Company
Puma
Skills
Conceptual, Videography
Media
Commercials - Video
Project Industries
Advertising, Lifestyle, Retail