To launch PUMA’s new LQDCELL cushioning technology, we created a versatile commercial campaign that spanned a range of footwear product and brand ambassadors like Selena Gomez, Adriana Lima, and Lewis Hamilton. We introduced the new LQDCELL franchise with a tech video that visually described the key benefit: stable cushioning for one strong-as-CELL foam.
- Project Roles
- Art Director, Copywriter, Creative Director
- Conceptual, Videography
- Commercials - Video
- Project Industries
- Advertising, Lifestyle, Retail