For the launch of PUMA’s SPEED collection, we create a commercial campaign entirely out of the materials used in each running shoe — then, we added SPEED. Each set was constructed of fabrics, foams, beads, and propulsion plates extracted directly from the shoe itself.
- Project Roles
- Art Director, Copywriter, Creative Director
- Art Direction, Conceptual, Copywriting, Creative Direction, Creative Strategy, Post-Production
- Advertising, Photography, Retail Designs
- Project Industries
- Advertising, Lifestyle