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PUMA Speed

For the launch of PUMA’s SPEED collection, we create a commercial campaign entirely out of the materials used in each running shoe — then, we added SPEED. Each set was constructed of fabrics, foams, beads, and propulsion plates extracted directly from the shoe itself.

Project Roles
Art Director, Copywriter, Creative Director
Company
Puma
Skills
Art Direction, Conceptual, Copywriting, Creative Direction, Creative Strategy, Post-Production
Media
Advertising, Photography, Retail Designs
Project Industries
Advertising, Lifestyle
PUMA Speed
PUMA Speed
PUMA Speed
PUMA Speed
PUMA Speed
PUMA Speed
PUMA Speed
PUMA Speed