International supermodel Adriana Lima introduced a boxing-inspired PUMA collection that placed female empowerment at the center of the ring. Taking a nod from traditionally male-dominated vintage boxing clubs, we created Club Lima: a place where tough females don’t have to hide behind training standards. Where grit is the loudest statement.
- Project Roles
- Art Direction, Brand Strategy, Conceptual, Copywriting
- Advertising, Photography, Retail Designs
- Project Industries
- Advertising, Lifestyle, Retail