Check out the 50 People & Companies Inspiring the WNW Community Right Now. Did your favorites make the list?

×
Kodiak Brand Identity

KODIAK has made boots for a long time. Like over-100-years long. The brand was due for some polishing with a new positioning and visual identity. With serious credibility in Canada as a quality work boot, KODIAK needed to re-enter the U.S. market as a performance and lifestyle brand. The new governing brand idea, Built for What Matters, was written to share how KODIAK is made for the important things — from staying safe on a worksite, to making it home for dinner with dry feet.

Project Roles
Copywriter
Company
MECHANICA
Skills
Brand Strategy, Copywriting, Creative Direction, Creative Strategy
Media
Brand Guidelines, Brand Identity
Project Industries
Advertising, Lifestyle
Kodiak Brand Identity
Kodiak Brand Identity
Kodiak Brand Identity
Kodiak Brand Identity
Kodiak Brand Identity
Kodiak Brand Identity
Kodiak Brand Identity
Kodiak Brand Identity
Kodiak Brand Identity
Kodiak Brand Identity