Kodiak Brand Identity
KODIAK has made boots for a long time. Like over-100-years long. The brand was due for some polishing with a new positioning and visual identity. With serious credibility in Canada as a quality work boot, KODIAK needed to re-enter the U.S. market as a performance and lifestyle brand. The new governing brand idea, Built for What Matters, was written to share how KODIAK is made for the important things — from staying safe on a worksite, to making it home for dinner with dry feet.
- Project Roles
- Brand Strategy, Copywriting, Creative Direction, Creative Strategy
- Brand Guidelines, Brand Identity
- Project Industries
- Advertising, Lifestyle