October: Brand Identity

The founder of October had a great idea: a plant-based restaurant and app with the mission of making healthy food truly for everyone. The challenge? Don’t be serious, don’t feel exclusive, and don’t even think of saying “vegan”. Together with my creative partner, I helped the founder grow the brand from the seed of an idea into a 360 identity that includes tone, environment, packaging, and advertising. I provided creative direction, brand strategy, naming, and supporting copy.