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Uniqlo HEATTECH: Less is Warm

Uniqlo are rightfully proud of their HEATTECH clothing, but needed to find a way to communicate its emotional payoff. Collaborating with Belgian director duo Norman Bates, I provided creative direction and wrote scripts for four films showing true-life heroes empowered by HEATTECH—like Cate, a skyscraper washer and single mother. I provided creative direction, concepted, wrote scripts and supporting copy.

Project Roles
Copywriter, Creative Director
Company
mp creative
Skills
Copywriting, Creative Direction
Media
Advertising
Project Industries
Fashion
Uniqlo HEATTECH: Less is Warm
Uniqlo HEATTECH: Less is Warm
Uniqlo HEATTECH: Less is Warm
Uniqlo HEATTECH: Less is Warm
Uniqlo HEATTECH: Less is Warm
Uniqlo HEATTECH: Less is Warm