Copper

A CRM designed for humans who work with other humans, not bots. I led the rebranding effort starting with a new name and brand strategy — and together — gave birth to a new identity, tone of voice, website and out-of-home advertising.

Project Roles
Creative Director
Company
Ueno
Skills
Brand Strategy, Creative Direction
Media
Brand Guidelines, Brand Identity, Branded Content, Websites
Project Industries
B2B
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