Paris Fashion Week FW19

Creative direction of the FW19 Y-3 fashion show content and adidas MakerLab Presents activation.

Y-3 moving content and photography focused on elevated visual treatments that bring to life the inspiration across three decades, the best of Yohji and the best of adidas.

In partnership with the British Fashion Council and David Beckham, the adidas MakerLab worked with three emerging young designers to launch their debut collections at PFW. Responsible for creative direction of content for global/PR coverage, celebrity talent, and adidas Paris.