😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
-
- Lucy Creative Director / Strategist / Copywriter
adidas Never Made
Creative direction for adidas Never Made, a collection combining uppers and soles. Responsible for establishing a cohesive visual + narrative direction across campaign films, social, and digital as well as the event activation at Hypefest.
Event coverage focused on no-FOMO engagement. We used social channels to crowd source sneaker customization and our cobbler Jack the Ripper created the “never made” sneaker in real time.
Winner of the Social Events Webby Award (2019)
- Project Roles
- Creative Director
- Company
- Adidas Originals
- Skills
- Content, Creative Direction, Editing, Event Management, Videography
- Media
- 2D Animations, 3D Illustrations, Branded Content, Events, Social Media Content
- Project Industries
- Advertising, Fashion, Lifestyle
