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Equinox: Voice Guidelines

As a senior creative at Equinox, I played a key role in crafting the tone of voice, evolving the brand DNA, and strategizing around lifestyle trends. Beyond the Equinox “mother brand”, I helped launch sub-brands by defining what they stood for and how they should connect to their audience. These sub-brands range from PROJECT, our youthful and irreverent satellite studio, all the way to E by Equinox, our most VIP and elite club experience. I led brand identity and positioning work, crafted voice + tone guidelines, and wrote copy.

Project Roles
Copywriter, Creative Director, Strategist
Company
Equinox
Skills
Brand Strategy, Copywriting, Creative Direction
Media
Brand Guidelines
Project Industries
Lifestyle
Equinox: Voice Guidelines
Equinox: Voice Guidelines
Equinox: Voice Guidelines
Equinox: Voice Guidelines
Equinox: Voice Guidelines
Equinox: Voice Guidelines