Equinox: Impossible Happens
Equinox needed to redefine how we spoke about personal training. I led a team to create Impossible Happens, a storytelling platform about extraordinary change that let us tell real stories of Equinox members in a way we never had before. I led an in-house team, crafted a concept, cast talent, directed four spots, wrote the tagline and all supporting copy.
- Project Roles
- Copywriter, Creative Director, Strategist
- Brand Strategy, Copywriting, Creative Direction
- Project Industries