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Equinox: Impossible Happens

Equinox needed to redefine how we spoke about personal training. I led a team to create Impossible Happens, a storytelling platform about extraordinary change that let us tell real stories of Equinox members in a way we never had before. I led an in-house team, crafted a concept, cast talent, directed four spots, wrote the tagline and all supporting copy.

Project Roles
Copywriter, Creative Director, Strategist
Company
Equinox
Skills
Brand Strategy, Copywriting, Creative Direction
Media
Advertising
Project Industries
Lifestyle