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Samsung "The Next Big Thing"

No one had ever outsold the iPhone. Until we did, with Samsung. We made the medium the message with the first-ever shareable OOH. Our simple, relatable spots brought tech-y features down to earth. And we took it to Times Square, where people shared from small screen to the biggest screen. Today, Samsung remains the only brand to ever best the iPhone.

Project Roles
Copywriter
Company
Razorfish
Skills
Conceptual, Copywriting, Digital Tech, Interactive, Mixed Media, Mobile
Media
Advertising, Commercials - Video, Interactive Installations
Project Industries
Technology
Samsung "The Next Big Thing"