Samsung "The Next Big Thing"
No one had ever outsold the iPhone. Until we did, with Samsung. We made the medium the message with the first-ever shareable OOH. Our simple, relatable spots brought tech-y features down to earth. And we took it to Times Square, where people shared from small screen to the biggest screen. Today, Samsung remains the only brand to ever best the iPhone.
- Project Roles
- Conceptual, Copywriting, Digital Tech, Interactive, Mixed Media, Mobile
- Advertising, Commercials - Video, Interactive Installations
- Project Industries