We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Equinox: Power Down. Power Further.

Regeneration is a huge part of the Equinox brand—except no one knew what “regeneration” meant. Our go-getter members needed to understand recovery, so during my time as an in-house copy lead, I crafted a campaign that dared them to power down, go slow, and discover how doing nothing is everything. The messaging laddered across the brand portfolio to position everything from meditation podcasts to sleep coaching. I led a team, crafted a concept, wrote the tagline, and all supporting copy.

Project Roles
Copywriter, Creative Director, Strategist
Company
Equinox
Skills
Brand Strategy, Copywriting, Creative Direction
Media
Advertising
Project Industries
Lifestyle
Equinox: Power Down. Power Further.
Equinox: Power Down. Power Further.
Equinox: Power Down. Power Further.
Equinox: Power Down. Power Further.