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#UseMeLeaveMe Tweeting Bikes

It started as an agency stunt for SXSW. And ended with $10M in new business. From writing each bike’s personality to building and hacking each bike by hand, this one was crazy hard but crazy fun.

Project Roles
Copywriter
Company
Razorfish
Skills
Copywriting, Digital Tech, Conceptual
Media
Interactive Installations, Events, Products - Digital
Project Industries
Technology, Travel/Tourism
#UseMeLeaveMe Tweeting Bikes