Magazine Takeover: The Pillars Project
As a major financial institution, Synchrony cares about supporting small businesses. To get the word out, we created the Synchrony Pillars Project to honor owners who are changing what’s possible in their communities. We took over Inc. Magazine nationwide, and brought all our Pillars to New York City for a two-day leadership summit on entrepreneurship in America. I creative directed throughout the editorial process, partnered closely with Inc. Magazine, oversaw art direction and photography, and wrote copy.
- Project Roles
- Copywriter, Creative Director, Editor (Brand/Content)
- Giant Spoon
- Copywriting, Creative Direction, Editorial
- Project Industries