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Magazine Takeover: The Pillars Project

As a major financial institution, Synchrony cares about supporting small businesses. To get the word out, we created the Synchrony Pillars Project to honor owners who are changing what’s possible in their communities. We took over Inc. Magazine nationwide, and brought all our Pillars to New York City for a two-day leadership summit on entrepreneurship in America. I creative directed throughout the editorial process, partnered closely with Inc. Magazine, oversaw art direction and photography, and wrote copy.

Project Roles
Copywriter, Creative Director, Editor (Brand/Content)
Company
Giant Spoon
Skills
Copywriting, Creative Direction, Editorial
Media
Magazines
Project Industries
Finance
Magazine Takeover: The Pillars Project
Magazine Takeover: The Pillars Project
Magazine Takeover: The Pillars Project
Magazine Takeover: The Pillars Project