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Away: Voice Guidelines

Away came to us with kind of a big goal: to become nothing less than the world’s number one travel brand. To help them take the next step, we crafted a voice guidelines book that would help a growing in-house team of copywriters identify what to say and how to say it. I partnered closely with the strategy, directed, edit and wrote the guidelines, and wrote supporting copy.

Project Roles
Copywriter, Creative Director, Strategist
Giant Spoon
Copywriting, Creative Direction, Creative Strategy
Brand Guidelines
Project Industries
Away: Voice Guidelines
Away: Voice Guidelines
Away: Voice Guidelines