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Dorsia

Founded in New York, this travel app is masked as a lifestyle brand for people who hate lifestyle brands. I led the strategy and branding effort out of SF, and working closely with the NY team, we created a strong brand who will not do as it's told — it’s a bit bourgeois punk, a real square peg.

Project Roles
Creative Director
Company
Ueno
Skills
Brand Strategy, Creative Direction
Media
App Design, Products - Digital
Project Industries
Lifestyle
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Collaborators