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Dorsia
Founded in New York, this travel app is masked as a lifestyle brand for people who hate lifestyle brands. I led the strategy and branding effort out of SF, and working closely with the NY team, we created a strong brand who will not do as it's told — it’s a bit bourgeois punk, a real square peg.
- Project Roles
- Creative Director
- Company
- Ueno
- Skills
- Brand Strategy, Creative Direction
- Media
- App Design, Products - Digital
- Project Industries
- Lifestyle
