Blue World is a technology company that specializes in data collection and analysis, fulfillment, and marketing services specifically for companies in the food and beverage industries.
As Blue World's lead in-house designer (and first full-time design hire) I was responsible for leading product design, immersive user experiences, co-branded partnerships, and working with new business initiatives. I single-handedly created Blue World’s current visual brand and established a unique and ownable art direction for the company.
My primary responsibilities during my tenure at Blue World ranged from producing website layouts, branding proposals, data visualizations, and production materials in addition to mock-ups and user flows for their proprietary software. When designs had been finalized, I handled all aspects of front-end development before passing a completed framework to a back-end developer.
- Project Roles
- Art Director, Designer, Front-End Developer, Product Designer, UI Designer
- Blue World
- Brand Guidelines, Brand Identity, Branding, Interaction Designs, Logos, Mobile Apps, Products - Digital, Software, Web Apps, Websites