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Amstel Light "Stamps" TV spot

Amstel Light wanted to emphasize that they were a light beer that actually tasted good. This spot, and the campaign it’s a part of, emphasize flavor and helped Amstel maintain their status as the #1 light beer.

Project Roles
Copywriter
Company
Amstel Light
Skills
Comedy, Conceptual, Copywriting, Entertainment, Filmmaking, Gonzo, Humor, Live Action, Low Budget, Marketing Strategy, Post-Production, TV
Media
Television
Project Industries
Beer