Harry's: eCommerce Platform & Launch Strategy
Harry’s co-founders, Jeff Raider and Andy Katz-Mayfield approached Gin Lane in the early Fall of 2012 with a simple but powerful idea; to create a company that could offer a quality shave at a respectful price.
I lead product, platform, and content strategy for the very first release of the Harry's website. Some of my copy is still on the site today :)
- Project Roles
- Content Strategist, Strategist, UX/IA Designer
- Brand Strategy, Content Strategy, Content Writing, Creative Strategy, Design Strategy
- E-commerce Platforms, Websites
- Project Industries