2019 Sephora "We Belong" Brand Anthem Campaign
Campaign to re-align Sephora along the values of belonging and inclusivity. 360 campaign included addressable TV, e-commerce, environmental graphics, OOH, internal comms, and video.
New Manifesto written by me, and appeared in a New York Times ad insertion.
Campaign assets created by Wednesday agency.
- Project Roles
- Brand Identity
- Project Industries