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2019 Sephora "We Belong" Brand Anthem Campaign

Campaign to re-align Sephora along the values of belonging and inclusivity. 360 campaign included addressable TV, e-commerce, environmental graphics, OOH, internal comms, and video. New Manifesto written by me, and appeared in a New York Times ad insertion. Campaign assets created by Wednesday agency.

Project Roles
Copywriter
Company
Sephora
Skills
Copywriting
Media
Brand Identity
Project Industries
Beauty
2019 Sephora "We Belong" Brand Anthem Campaign