LOGWOOD is a Brazilian company founded in 2004 that has a headquarters in Castro-BR and operates in the Campos Gerais region.
The company, which manufactures eucalyptus biomass, dominates the entire wood processing process: planting, transport of the forest, with its equipment and logistics until delivery to the customer, it also markets wood in logs. Biomass is used to produce steam, heat, and energy in industrial boiler and kiln systems.
The redesign was made from the current brand, in order to modify the design problems, coherence, and legibility. The logo had elements that could not be applied in general. These irregularities end up not representing the desired strength and presence.
Visually, LOGWOOD strives to position itself in the market more professionally. Through the brand, the company must show to its public the influence it has in the region in which it operates, as well as the commitment and quality. The new communication needs to be competent and pleasant in the eyes of all, so that the objectives can be achieved and the loyalty of all customers is effective, not only for the quality of the service provided but also by the strength of the brand’s language linked to its environment.
By removing the excesses and using some standardization it would make it possible to promote the brand identity and emphasize the professionalism of the company. The logo should become less ornate and more stylized, replacing all out-of-trend elements with something authentic and well-resolved. The aim is to develop a strong, timeless logo that stands out in all media, taking advantage of the history and experience acquired to create something memorable.
The focus is to make LOGWOOD can, through its environment and its new visual language, conquer new and reliable customers.