V&S Holiday Card

For our agency Christmas card, we took on a controversial issue in our industry: the sensationalized depiction of women in advertising. We piggybacked off the viral video “Body Evolution” where a woman is photographed and Photoshopped into a perfect model. But instead of making her more beautiful, we turned her into something else entirely.

Within the first two weeks of the video’s launch, it gained over 5 million views on Vimeo and earned a Vimeo Staff Pick. It reached the top search result for “Happy Holidays” on Google and was one of Adweek’s 30 most popular stories of 2013. The video also had a feature on Reddit, Buzzfeed, CNN, Time Magazine Online, Gizmodo, Jezebel, USA Today, The Daily Beast, and the Huffington Post.