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Honda CR-V Leaplist

To launch the Honda CR-V we created "The Leap List" - a list of ten things you want to do before responsibilities like mortgages, babies and careers make life all serious. It captures the art of living life to the fullest and doing it while you still can. The campaign boosted awareness and sales of the newly redesigned CR-V, resulting in the best January sales in the CR-V’s 15 year history, positioning the CR-V as the #1 selling SUV in America.

Project Roles
Art Director, Designer
Company
RPA
Skills
Art Direction, Design
Media
Advertising
Project Industries
Automotive
Honda CR-V Leaplist
Honda CR-V Leaplist