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Paqui Chips - Fear the Reaper Viral Campaign

A series of user submitted videos for the viral campaign the "Fear The Reaper". This campaign highlighted customers reaction to eating the Hottest Chip in the World and how they dealt with the aftermath of it. Sifted through hundreds of submissions to craft small vignettes which highlighted customers comical ways of coping with the burn of the chip.

Project Roles
Editor (Brand/Content)
Paqui Chips
Editing, Editorial, Color Grading
Advertising, Commercials - Video, Viral Films