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The Roos (Rum beer)

THE ROOTS Packaging design proposal for a liquor company based in London, UK. PRF (Proof Drinks) intended to create a sub brand called Spice Rum. Co that would pride itself with selling one of highest quality rum beers on the market. It's use of real flavours and spices instead of sweetening's was the motive to solidify itself amongst the best. Idea was to create a label design which tells a story, shows its roots and pride. Typography is set to be the focal point as well as the driving force, backed by graphics to help achieve its communication.

Project Roles
Art Director, Copywriter, Designer
Company
Spice ltd.
Skills
Color Grading, Packaging Design, Type Design
Media
Brand Identity, Branding, Logos, Packaging, Typography
Project Industries
Beer
The Roos (Rum beer)
The Roos (Rum beer)
The Roos (Rum beer)
The Roos (Rum beer)
The Roos (Rum beer)
The Roos (Rum beer)
The Roos (Rum beer)
The Roos (Rum beer)